LG Cinema 3D TV, Takes the No. 1 Spot in the U.S. Market
From the early morning, the lobby of LGEUS is crowded with the press. Major U.S. media outlets, including CNN, The New York Times and USA Today, came by the office, looking to have an official interview with the president of NARHQ. The next morning, live TV broadcasts and newspapers are covered with headlines such as “LG 3D TV Takes the No. 1 Spot in the U.S. market” and “How did LG Cinema 3D TV Capture the Hearts of Consumers?”
It took two years to reach this amazing milestone from the time I first arrived at LGEUS as an HE SCM. When I first came here in 2010, the market share of LG 3D TV was hovering below 5%, which really hurt my pride. However, things began to turn around last year when we introduced the new models of Cinema 3D TV with values far distinguished from our competitors.
Early this year, I could sense that we were on the right path at CES where our new models generated great responses for their superb design, image quality and performance, and left our competitors in the dust. When they were released in the U.S. market early this year, the new products made a splash among consumers and the market share began to show uptick thanks to ravish compliments from major media outlets. LG finally overtook our competitors around Black Friday, which marks the beginning of the Christmas shopping season in the country.
At last in November, LG 3D TV surpassed the 50% mark in the U.S. market share, overpowering our competitors as the product favored by consumers. I realized that – and I am sure our competitors must have as well – it is useless to flood airwaves with ad campaigns or make greatest sales pitch at the store, unless the product itself is a real deal.